Catalyze: The Ultimate Web3 Discord

There are many problems with Web2 such as lack of data ownership and monopolies. In addition, as the Web2 Internet expanded in recent years, it became increasingly dangerous due to hacks, privacy concerns, scams, spams, harassment, arguments, and general unhealthy online communities. This has negatively impacted the democratic development of the Internet, which has as a result inspired the rise of Web3.

The Internet was initially imagined to be a place to revolutionize human communications and interactions, to share ideas, experiences, and to connect with people previously inaccessible. For example, AOL, MySpace, and Facebook were among the early creators of business models to make these connections happen. But now the industry has evolved into thousands of people-connecting and community-engaging apps such as Instagram, Twitter, WhatsApp, Telegram, and Discord.

Interestingly, as cryptocurrency, blockchain, and Web3 evolved over the years, there’s still a reliance on these applications for marketing and community-building. This raises the question — why are Web3 projects and companies relying on Web2 Internet applications for marketing and communications?

One of these apps that get particular attention from the “Web3 community” is Discord, a communication service (text, voice, pics, vids) used to build global “communities.” Discord is largely used by Web3, blockchain, and cryptocurrency projects to engage with their community, do their public communications, have a channel to speak directly to their consumers and fans, and to grow their brand image.

However, Discord is an insufficient platform when it comes to serving the Web3 community’s needs. This is where Catalyze comes in. Catalyze is a Web3 SocialFi platform focused on community development, trust, truth, and engagement.

What Is Catalyze?

Catalyze is a premier Web3 SocialFi platform where communities and individuals connect, engage, and communicate in a tokenized and incentivized environment.

Catalyze still hasn’t launched, but it’s a platform to be anticipated that will bring to the Web an intriguing Engage-to-Earn (E2E) and Connect-to-Earn (C2E) business model for consumers to enjoy. Catalyze will essentially allow community members to do what they normally do on Discord, but on Catalyze and get rewarded for it.

In summary, participating in Web2 communities is a liability, but on Catalyze it’s an asset.

What Industries Can Utilize Catalyze?

Any industry in the Web3 space can use Catalyze as their community-building platform. For example, NFTs (& upcoming NFT projects), DeFi, DApps, blockchain, creators, gaming, and Metaverse.

What Is Unique About Catalyze?

Catalyze seeks to be more than just a community-building platform. This is because it’s not easy to grow a multi-million person application, or even to attract millions of people to your website and get them to download a new service. Because of this, Catalyze needs to be different.

Catalyze’s first differentiator is its approach to community analysis, engagement, and impact. To accomplish this, Catalyze is proposing a concept called Minimal Viable Community (MVC) that will be passed down to community leaders to help them with their KPIs in evaluating their community impact and engagement.

Regarding how this works in practice, Catalyze’s platform will provide these managers and leaders with real-time and granular data on the engagement levels their communities are getting. This kind of data will help the manager lead the discussion, implement targeted campaigns, and keep the community focused on the project’s key objectives. This will move the manager away from a giveaway strategy to more of a purpose and benefit-driven strategy.

Crypto and blockchain wallets will be used to deliver this kind of contextualized user experience data. This is the key point here. Web2 statistics such as those provided by Discord, Twitter, and Google Analytics just don’t do the trick of measuring engagement, conversion, and impact. Blockchain wallets can be a way to fix that.

Catalyze’s second differentiator and value-enhancing product is its integration capabilities. For example, community managers hop back and forth between 9 different apps and platforms like Discord, Telegram, Slack, Facebook, Twitter, etc. This is a dead-end road. Community manager job satisfaction is low and turnover high. It’s a tough job.

Catalyze is creating a platform to help these people out, to simplify their lives, and to allow them to focus on the road ahead rather than on operations.

For example, on Catalyze, community managers can have direct communication with the community through chat, group chat, and video. Moreover, there’s a task management tool to get the group organized, along with Event management. Gone are the days of needing to link applications with other calendars such as Calendy, iOS Calendar, or Google Calendar.

Regarding Catalyze’s Web3 integration capabilities, the platform will be able to integrate NFTs. This is really the golden egg here. Just imagine being able to link NFTs to popular Web2 apps. It would be a game changer. So Catalyze will be able to have direct integrations with NFT marketplaces for minting, airdropping, and sales.

Catalyze will also utilize DAOs and create a way/process to turn an audience into a DAO. This will potentially help alleviate some of the operational work by community leaders.

There are a few other features such as Web2 bridging. However, NFT integration capabilities are where Catalyze breaks away from the competition. There are just no community platforms to do NFT gating, whitelisting, proof-of-humanity, or NFT marketplace integration for minting and sales.

How Will Catalyze Operate?

Catalyze is an app platform built on the Internet Computer blockchain. This means everything is on-chain, UX is good because the app is on-browser, speed is fast, complexity is minimal, and service costs are low. However, to facilitate the Catalyze platform, tokens will be used.

For example, there will be a governance token and a utility token. The governance token is $CAT, the primary incentive tool for managing global and micro-governance within the Catalyze ecosystem. CAT will be a token that eventually will be listed on decentralized and centralized exchanges. The primary uses for CAT will be for escrow, spam prevention, premium platform functions, facilitating polls, votes, and proposals, and staking/locking.

The second platform token is a utility token called $uCAT, which will be an accounting mechanism completely internal to the Catalyze ecosystem. uCAT will be used for platform interactions and exchanges between users.

Catalyze Moving Forward & Roadmap

The roadmap for Catalyze involves launching a Beta version, doing the NFT integration and support, creating the Catalyze wallet, and publishing the platform tokenomics. Although still early in the game, Catalyze is building something special.

However, the platform has a competitor with a headstart. Discord has 150 million monthly active users (MAUs) and raked in a revenue of $300 million dollars in 2021. However, the platform has limitations. And as marketers, Web3 entrepreneurs and creators, developers, and investors look for more platforms, Catalyze will pop up on their radar.